Jessica Lancaster - Copywriting Portfolio

Web Copy

Taking you from “wireframe and a dream” to a website that champions your voice, vision, and values.

I optimize content for SEO, like this blog post which ranks #1 on Google for multiple targeted key phrases.
I translate advanced subjects into content for the average reader without sacrificing accuracy or authority, like this article on neuroinflammation and cognition.
I ghostwrite for executives and subject matter experts, like in this piece on universal design.
I’m a storyteller who can highlight people without losing focus on companies and brands, like in this spotlight on a local bartender.

Targeted market ad - Atlanta

Summer ad campaign

Targeted market ad - Miami

Consumer POS folding info booklet

Nurturing leads, landing sales, and championing A/B testing.

Still reading? You’ve earned…

Check out the copy for an online quiz I built for a yogi/personal coach in her unique voice, meant to guide prospective clients from “curious” to “committed.”
Some of the first campaigns I ever created (don’t ask how long ago…) addressed the challenges of a shelter to help more animals get adopted. Cute cat and dog pics ahead!
I’m a copywriter/connoisseur of internet fandoms. Here’s my analysis of a TV show finale that went semi-viral on Twitter and remains one of the site’s highest-viewed articles years later.