Welcome to the WordShop

A comprehensive workshop for marketing teams to revolutionize their strategic approach — just by using their words.

Stop following trends. Start rethinking how to approach marketing.

Marketing is an ever-growing, ever-evolving industry. And in the digital age, there’s always a new online tool, best practices listicle, or social media guru promising you their strategy will provide earth-shattering results for your company.

Instead of wasting your time, energy, and hard-earned budget trying to follow the latest trend, why not invest in something more concrete: upskilling your entire marketing team in a single day.

What is WordShop?

WordShop is a full-day comprehensive workshop for your company’s marketing team.

We train your team to think like a copywriter and content strategist, upskilling your department and laying the foundation for you to build the most effective strategic brand marketing plan.

WordShop includes:

  • 4 instruction modules focused on key aspects of marketing, including Brand Voice, SEO & Accessibility, Ethical Sales, and Maximizing Creative Potential.

  • Hands-on practical activities to guarantee your team doesn’t just leave with new knowledge and skills, but with improvements to your marketing approach already in place.

  • Templates, guides, and other resources to help your team continue to develop their skills and maintain the momentum started by WordShop.

  • Specific examples, use-cases, and competitor analysis customized for every WordShop to be relevant to your industry and your specific company.

Words matter. Do you know how to use them?

Integrating over a decade of experience in copywriting and content strategy, we’ve designed a one-day workshop to show you how to revolutionize your marketing strategy, just by rethinking how you use your words.

With the knowledge and skills acquired in WordShop, your team can…

  • Position your company ahead of its competitors, both in how consumers view you and in how Google ranks you.

  • Boost brand awareness, nurture leads, and improve conversion rates.

  • Avoid greenwashing, rainbow washing, performative posting, and other modern marketing pitfalls that damage your company’s reputation and credibility.

  • Evaluate, assess, and improve your marketing strategy when it underperforms.

  • Prevent creative burnout and complete projects more efficiently.

Reshaping your marketing with WordShop

WordShop combines elements of copywriting, consumer psychology, marketing strategy, SEO principles, rhetorical persuasion, and more to help your team reexamine and revolutionize your approach to brand marketing.

We’ll teach you how to emphasize your company’s voice, vision, and values in marketing content, generating reliable new ways to connect to your audience, build brand ethos, and create the most impactful strategic communications plan.

Module 1: Brand Voice

During this module, your team will learn to…

  • Create clear, consistent messaging that demonstrates your unique brand position and and builds an authentic connection with your audience.

  • Identify messaging inconsistencies that dilute your brand and disrupt your marketing funnel.

  • Give specific, actionable feedback to creatives to guarantee the best content for your brand.

Module 2: SEO & Accessibility

During this module, your team will learn to…

  • Create content that boosts SEO organically, without hiring an expert or paying for an online SEO tool.

  • Make content more readable and more widely accessible to maximize your audience and increase conversions.

  • Avoid common mistakes that impact your content’s clarity, messaging, and authority.

Module 3: Ethical Sales

During this module, your team will learn to…

  • Apply different persuasive approaches to create effective marketing content that boosts conversions.

  • Avoid marketing missteps like greenwashing that damage your reputation with consumers.

  • Build brand loyalty by demonstrating your company is an ethical brand with strong values.

Module 4: Maximizing Creative Potential

During this module, your team will learn to…

  • Write clear creative briefs to generate the best content for your brand.

  • Prevent burnout, retain creative team members, and keep marketing ideas fresh and innovative.

  • Streamline the hiring process so you onboard the best team members faster.

 FAQs

  • WordShop is for anyone involved in corporate marketing strategy and execution, including marketing managers/directors, publicists, copywriters, social media coordinators, graphic designers, and content creators. We also recommend at least one member of the business’ C-suite take part in the workshop, but it is not required.

  • WordShop is conducted in-person at your company’s headquarters or place of operation. A virtual option may be available for remote teams.

  • WordShop runs for about a full business day (6-8 hours, depending on your company’s needs). Generally, we ask that you block out a day to participate in all four modules. However, we’re happy to accommodate your team’s schedule and conduct WordShop over two days if a full day isn’t feasible for you at this time.

  • WordShop was created to help your team comprehensively revolutionize its approach to marketing across four key areas. Attendees must participate in all four modules. If you are interested in only completing a specific module of WordShop, you can contact us to discuss a different educational route for your team.

  • We customize each session of WordShop based on your specific brand. Reach out to us to discuss your team’s needs for WordShop and we can determine your quote.

Ready to take your marketing team to the next level?

Reach out today to tell us about your company’s unique marketing challenges and needs, and we’ll custom-build a WordShop for your team.